Post by Michael OConnorPost by A FriendI don't think ads featuring celebrities dying from smoking are
comparable to Michael Landon's posthumous shilling for that
tutoring thing.
I agree, those anti-smoking ads were a PSA to serve as a deterrent
against smoking, and it wasn't like Yul Brenner's family was making
money from their airing. The Michael Landon ads (there were
television ads and also a 30-minute infomercial), aired for more than
a year after his death before IIRC John Ritter took over the ads.
Ritter was doing the ads before Landon.
Post by Michael OConnorThe Landon family, I am sure, made money off of this product, which
aired after his death. My guess is that Landon made a back end deal
shortly before he found out he was sick where he produced this video
for this product and took his cut of the sales and appeared in it for
free.
There was a new deal, with more money for the family. My sense is that
there was a fee against a cut of the take.
Post by Michael OConnorI even remember some sort of narrated disclaimer they ran saying
something like "Michael Landon thought so much of this product that
he wanted these ads run after his death in order to help people", or
something like that.
Very close.
Post by Michael OConnorI know I sat thru a portion of the infomercial for this product at
some point, because I remember Michael Landon admitting he had some
sort of learning disorder in his youth (dyslexia?) and saying this
product would have helped him, and it would also help others.
I am guessing if you bought the videos, Landon must have appeared in
them, and I don't know if they reshot them with John Ritter starring
in them in place of Michael Landon when he took over the commercials,
but the commercials featuring John Ritter weren't on television very
long.
Neither Landon nor Ritter appeared in the videos. They were hosted by
Claude Olney, a professor at Arizona State University. They are videos
of classroom talks he gave on the subject.
Here's a 1991 interview with Prof. Olney from the Phoenix New Times.
Everything you'd want to know about this matter is in there, including
the fact that Ritter got a cut of the take. It seems from this that
Landon replaced Ritter after about a year.
https://www.phoenixnewtimes.com/news/lawsuit-dept-of-economic-security-i
s-literally-a-toxic-workplace-11265133
Here's a L.A. Times story, also from 1991, about these and other
commercials continuing after the celebrities' death.
https://www.latimes.com/archives/la-xpm-1991-08-07-ca-306-story.html