NASCAR CHASE RATINGS DOWN 13% VERSUS LAST YEAR (2011)

[TMC]

http://www.awfulannouncing.com/2012-articles/november/nascar-chase-ratings-down-13-versus-last-year.html

Written by Matt Yoder on Wednesday, 21 November 2012 15:01.

In what has to be considered a discouraging sign for America's most
popular racing series, NASCAR again saw a dip in viewership for this
year's Chase for the Cup. The 10 week series averaged a 2.7 rating
and 4.2 million viewers nationwide in 2012, which is a double digit
decline from last year. As reported by SBJ's Austin Karp on
Twitter...

Austin Karp @AustinKarp
https://twitter.com/AustinKarp
Chase for NASCAR Sprint Cup across ESPN/ABC avgs 2.7 rating (4.2M
viewers), down 13% from '11 (excludes last year rainout at
Chicagoland)
20 Nov 12 Reply Retweet Favorite

What's worse? This year's decline continues a downward trend for the
sport. Jayski has a detailed log of NASCAR ratings for the past four
years here if you're interested and Sports Media Watch has Chase
ratings since its inception in 2004. The bottom line is that NASCAR's
viewership has almost been cut in half since 2006 when the sport
averaged 7.8 million viewers in 2006. Chase ratings have dropped two
full ratings points since a high of 4.7 in 2005 with this year tying
the record low of 2010. This year, 0 out of 10 Chase races saw an
increase in ratings from 2011. Zero. And that was with the drama at
Phoenix and the championship coming down to the final race with Jimmie
Johnson and Brad Keselowski.

http://www.jayski.com/pages/tvratings2012.htm

http://www.sportsmediawatch.com/2012/11/2012-chase-for-the-cup-ties-record-low-average/

http://www.sportsbusinessdaily.com/Journal/Issues/2010/11/20101129/This-Weeks-Issue/Nascars-Slide-On-TV-Continues.aspx

Although there were some races up this year, especially during the
summer, NASCAR has got to find an answer to stop the bleeding.
Whether it's a continuation of "boys have at it", new stars like Brad
Keselowski emerging, or the presence of more drivers with more unique
personalities, the sport is in despearte need of something to reverse
the trend.

[t***@gmail.com]

Declining ratings are not the only "same thing" that happened 5 years in a row, from 2006 to 2010!

Gets.
Boring.
Head.
Hurts.

[Mike Marlow]

Post by t***@gmail.com
Declining ratings are not the only "same thing" that happened 5 years
in a row, from 2006 to 2010!
Gets.
Boring.
Head.
Hurts.

I guess you should not watch it then. Really - how do you make any sport
more interesting than it intrinically is?

[t***@gmail.com]

Post by Mike Marlow

Post by t***@gmail.com
Declining ratings are not the only "same thing" that happened 5 years
in a row, from 2006 to 2010!
Gets.
Boring.
Head.
Hurts.

I guess you should not watch it then. Really - how do you make any sport
more interesting than it intrinically is?
--
-Mike-
.net

_____________________

You didn't get it, did you.

Think: What else happened 5 years in a row along with declining ratings, and probably contributed to it?

[Mike Marlow]

Post by t***@gmail.com
You didn't get it, did you.
Think: What else happened 5 years in a row along with declining
ratings, and probably contributed to it?

Yeah - I guess somehow I only noticed the one word sentences. My bad.

[wolfagain]

http://www.awfulannouncing.com/2012-articles/november/nascar-chase-ra...
Written by Matt Yoder on Wednesday, 21 November 2012 15:01.
In what has to be considered a discouraging sign for America's most
popular racing series, NASCAR again saw a dip in viewership for this
year's Chase for the Cup.  The 10 week series averaged a 2.7 rating
and 4.2 million viewers nationwide in 2012, which is a double digit
decline from last year.  As reported by SBJ's Austin Karp on
Twitter...
Chase for NASCAR Sprint Cup across ESPN/ABC avgs 2.7 rating (4.2M
viewers), down 13% from '11 (excludes last year rainout at
Chicagoland)
20 Nov 12 Reply Retweet Favorite
What's worse?  This year's decline continues a downward trend for the
sport.  Jayski has a detailed log of NASCAR ratings for the past four
years here if you're interested and Sports Media Watch has Chase
ratings since its inception in 2004.  The bottom line is that NASCAR's
viewership has almost been cut in half since 2006 when the sport
averaged 7.8 million viewers in 2006.  Chase ratings have dropped two
full ratings points since a high of 4.7 in 2005 with this year tying
the record low of 2010.  This year, 0 out of 10 Chase races saw an
increase in ratings from 2011.  Zero.  And that was with the drama at
Phoenix and the championship coming down to the final race with Jimmie
Johnson and Brad Keselowski.
http://www.jayski.com/pages/tvratings2012.htm
http://www.sportsmediawatch.com/2012/11/2012-chase-for-the-cup-ties-r...
http://www.sportsbusinessdaily.com/Journal/Issues/2010/11/20101129/Th...
Although there were some races up this year, especially during the
summer, NASCAR has got to find an answer to stop the bleeding.
Whether it's a continuation of "boys have at it", new stars like Brad
Keselowski emerging, or the presence of more drivers with more unique
personalities, the sport is in despearte need of something to reverse
the trend.

Sport has become too violent and too hetro-centric for today's more
sensitive wimpy males who'd rather be watching reality Cooking shows
and other fem males like themselves on TV.

[BF]

Too much money and too many rules has ruined it. Back in the '60's was fun but not anymore.

Money has ruined every sport and there is no turning back.

[t***@gmail.com]

<sigh> None of you got it!

Alright, one Cup driver obtained championships 5
years in a row - 2006>2011.

If that doesnt get boring I don't know what would. smh!

[Jim]

Post by t***@gmail.com
<sigh> None of you got it!
Alright, one Cup driver obtained championships 5
years in a row - 2006>2011.
If that doesnt get boring I don't know what would. smh!

For me:

I see too many cautions thrown during races, for whatever the reasons
are, debris, accidents, and sometimes for things that are really not
present on the track, fake debris cautions, cautions just to close the
field, cautions to setup the green checker, etc...... This does
nothing but slow the race down and I find most of them disruptive to
sometimes good momentum of a race.

Rules, rules, rules, rules, too many rules. Cars are just cookie
cutter kits that even a weekend shop worker could assemble and setup.
NASCAR really needs to cut back on all the specifications and let
these teams build these cars. Drop in a smaller motor, specify the
final gear ratio and gas tank size, and let them build out the rest of
car. NASCAR has all but removed the engineering aspect from the
sport.

Races, in some cases are way too long. Race formatting needs some
changing. The best weeks of N! for me are Daytona 500 and the first
MIS race and after that, not so much. Who has time to sit around and
watch a race when the pole sitter ran 201 mph for position 1 and the
final race avg speed is something like 130. The one week Goodyear
brought a junk tire to the track, Indy, was a very good week to watch
N! because teams had to really use some strategy, aside from changing
tires every 10 laps.

Nothing burns me up more than to see a great Dega race this year only
to be left with bent metal on the last lap. What a waste.

All teams should have to qualify to get in, no preferential treatment
because of what you did last year or last week. No provisional.

Cars are too long and wide, could shorten the footprint. Cars need
more aero so these drivers can actually drive the car, drop the 200
mph limit also.

Start and park racing should be banned, replace with some minimum
number or percentage of laps that need to be completed before parking.

I really hate the chase format, find it to be boring. Really tough to
attempt a NFL playoff model in the N! world, does not work and should
not be continued.

Much more to touch on.

A thread could be started that could be sent to NASCAR.

[Pete Zahria]

Post by Jim
Rules, rules, rules, rules, too many rules. Cars are just cookie
cutter kits that even a weekend shop worker could assemble and setup.

No disrespect meant, but that is just way off base.
Sure, they have a lot of restrictions, but there is plenty of room
for sharp people to shine.
If there was not, you'd have 20 different winners each season,
and nobody would win 5 or 6.

Post by Jim
Drop in a smaller motor,

Only if they shave 800# off the cars.

Post by Jim
Races, in some cases are way too long.

On this I totally agree.
I'd go as far as to say the season is too long as well.

Post by Jim
Nothing burns me up more than to see a great Dega race this year only
to be left with bent metal on the last lap. What a waste.

Yup.
Either get rid of the plates, or get rid of the plate track configurations

Post by Jim
Start and park racing should be banned, replace with some minimum
number or percentage of laps that need to be completed before parking.

Why? they are off the track realtively quickly, it really is a non issue.
I don't mind seeing a fewdozen people make a living doing
something they love.
They DO qualify, it is no gift.



--

Dan

Red meat is NOT bad for you.
Fuzzy green meat, is bad for you.