Post by ErilarI learned in the course of a number of trips to Germany over the years that
there were places where it was possible to drink locally-brewed beer, and
recently in the US similar places have begun to appear, such as one a few
miles south of here in very rural Wisconsin. I've heard it,s pretty good,
but don't know a Brit or German who's tested it 8-)
In just a couple of weeks, a Craft Brewers Conference will take place in
Denver, CO, and it will include a competitive judging event called World
Beer Cup. WBC will include beer-expert judges from all over the world,
including the UK and Germany, as well as Austria, Belgium, the Czech
Republic, Denmark, and so on, as well as from Asia, and yes, from the
USA and Canada too. Beers are tasted and compared "blind" (no labels, no
knowledge of who brewed them) according to specific styles and
categories.
There have been significant upsets over the last few years in which
American beers have come out with the first-place gold medal over
highly-regarded European beers. The Europeans were considered sure bets
to win, and remember, these were "blind" tastings with international
panels of judging experts. In Germany, there was more than a little
hand-wringing over this, even a TV documentary special entitled "Hopfen
und Malz verloren?" ("Hops and Malt gone missing?"), lamenting what
appears to be a decline in European beer brewers' fortune, while the
emerging specialist brewers of North America gain prominence. In 2012,
an American brewer took the gold medal for the Heller Bock / Maibock
category, something Bavarian brewers thought they had sewed up; a
brewery from Ulm did take the silver, though.
Speculation as to the current nature of brewing both in the Americas and
in Europe is, for a lot of people (including a lot of participants
here) shrouded in misinformation instead of fact. A few large well-
known brewing companies in the USA have set a reputation for cheap,
mass-produced bland beers, and this is what is fixed in the minds of
people elsewhere. The truth is that the USA now has nearly 3000 brewing
enterprises, and the number continues to grew. Nearly all the growth is
in the specialist "craft" segment of the overall beer market.
In Europe, talk is of mature markets in decline, especially in Germany,
but also in the UK and Belgium, among others. Some are looking to the
American models for new inspiration and potential revival of success.