Steve Hayes
2010-01-29 07:11:43 UTC
McDonalds' language error
27/01/2010 18:06:47
London - A new advert for McDonald's has come under fire over its inaccurate
use of the English language. The advert, which promotes the Pound Saver Menu,
begins "the pound, also known as a bob", a statement which, strictly speaking,
is not true. Technically, a bob is a term for a shilling, or five pence, and
of far less value than a pound.
The American fast food giant's blunder has stirred up some incensed online
debate about English currency slang, blaming executives in the US for not
properly researching the UK market before broadcasting the advert. Some
customers asked McDonald's to either correct or withdraw the advert, or allow
them to purchase items on the Saver Menu for a true bob, or five pence.
http://www.ofm.co.za/news.asp?nid=6186
27/01/2010 18:06:47
London - A new advert for McDonald's has come under fire over its inaccurate
use of the English language. The advert, which promotes the Pound Saver Menu,
begins "the pound, also known as a bob", a statement which, strictly speaking,
is not true. Technically, a bob is a term for a shilling, or five pence, and
of far less value than a pound.
The American fast food giant's blunder has stirred up some incensed online
debate about English currency slang, blaming executives in the US for not
properly researching the UK market before broadcasting the advert. Some
customers asked McDonald's to either correct or withdraw the advert, or allow
them to purchase items on the Saver Menu for a true bob, or five pence.
http://www.ofm.co.za/news.asp?nid=6186
--
Steve Hayes from Tshwane, South Africa
Web: http://hayesfam.bravehost.com/stevesig.htm
Blog: http://methodius.blogspot.com
E-mail - see web page, or parse: shayes at dunelm full stop org full stop uk
Steve Hayes from Tshwane, South Africa
Web: http://hayesfam.bravehost.com/stevesig.htm
Blog: http://methodius.blogspot.com
E-mail - see web page, or parse: shayes at dunelm full stop org full stop uk